Today The Cape Town Electronic Music Festival and Red Bull Studio Cape Town unveiled ‘The Journey’ – a interactive online timeline that aims to document the electronic music movement in South Africa via user-generated content and interaction.
Technology is the engine that drives electronic music and in line with this, CTEMF has worked closely with digital agency Made to develop a cutting-edge online app that invites users to upload and share digital content from what they feel are pivotal moments in during the last 30 years.
“In the lead up to the first CTEMF we had the idea of trying to document the movement of electronic music in South Africa over the past three decades. Three years later we are proud to launch ‘The Journey, ’” says CTEMF founder Duncan Ringrose. “‘it is an online, publically populated timeline that allows all those involved in electronic music – from promoter to DJ, bar staff to party-goer to upload artwork, photographs, video and music that relate to a specific event, album launch, venue or artist career milestone”.
While many smaller communities exist online, no one has attempted to create a unified trajectory and history for South African electronic music. For this reason, ‘The Journey’ is breaking new ground.
“CTEMF’s goal is for ‘The Journey’ to act as a genuine portal for the history of the industry,”
says the project’s managing curator Richard Marshall, “the hopes of all of us who have put this together is that it makes the hard work we have all been doing for all these years more tangible, more memorable. Participation from the public is the ultimate goal, we can’t wait to see what is unearthed.”
Today, after months of development the project now finds life online. A key component of the project is that it relies on content contribution from the public to help it grow. ‘The Journey’ is designed for you to add events, and if you attended those events then add yourself and any relevant media to share the memories and build the database and timeline.
“Creating The Journey allowed us to push social and crowd sourced content best practice to create a truly community driven initiative.” says Made’s UX specialist Bo Bissict, “The biggest challenge was to integrate social technologies into a dynamic timeline architecture. The result is an ever changing, highly sharable digital landscape that will evolve through user interaction.”
The Journey is now live online.
BE PART OF THE JOURNEY
Discover Events // Add Entries // Add Yourself // Add Media