Global lockdowns have taken many people away from the places and hangouts they most loved and once frequented. It’s strange, how one misses the odd things, sounds, tastes and smells that can trigger fond memories of that “somewhere” you’d rather be.
That nostalgia is exactly what British company Earl of East’s latest line of candles aims to channel. The company has partnered with Uncommon Creative Studio and the charity Hospitality Action to create a line of candles called “Scents of Normality.”
Scent has a unique way of conjuring memories and transporting us to places we’d love to be.”Niko Dafkos, co-founder of Earl of East.
The collection of luxury candles are made of soy and come in three everyday scents that some may miss, more than they even realise. According to Uncommon, these include what they say are their nation’s favourite hangouts: “The Local” (aka local dive bar), “The Cinema” and “The Festival”.
Take a look at the designs and scent profiles below and read more on the latest COVID-19 related news right here.
The Festival: “A floral haze of cut grass, burned skin and sun-warmed cider, with just the merest shimmer of a distant portaloo. Top notes of burger van and singed candyfloss bloom above an earthy bed of unwashed hair and dew-damp sleeping bag. A resonant bouquet, tied with a ribbon of sweet cannabis smoke.” Design: Lan Truong
The Cinema: “A heady fusion of salt popcorn, foam banana and glistening hot dog, enveloped in a fug of recirculated air. A waft of cloistered contraband chicken meets the allium tang of adolescent boredom, laced with juicy notes of melting slushie syrup. An evocative blend, with just the faintest whisper of third base in the back row.” Design: Victoria Sieczka
The Local: “Top notes of spilt beer, hair pomade and chip fat jostle amongst a pungent base of varnished teak and sticky carpet. A waft of testosterone gives way to the ersatz-lemon of a urinal block, as the salted breath of pork scratchings is soused in cheap rosé and freckled with cigarette ash. A potent fragrance that lingers, like the melancholy ramblings of an old inebriated.” Design: Thomas Hedger