There has been an overwhelming sense of connection and community between brands and customers alike in recent weeks, and the underlying feeling is that everyone is in this together. Brands simply wouldn’t exist without their audiences. To keep businesses moving, brands need to keep them dancing.
Business Keeps on Dancing presents weekly panels of key music and entertainment industry players through a webinar series to discuss this with the title: ‘Connecting With Your Community’ taking place weekly on Thursdays at 1pm UK time, featuring discussion, industry insights and Q&A sessions.
Last week Business Keeps on Dancing launched their first webinar and were met with an overwhelming response with over 1000 sign-ups from brand owners and marketers across the globe. Their expert panel featured guest speakers from global brands, such as Facebook’s Strategic Partner Manager UK&I, Sophie Ellis; Ibiza Rocks’ Director of Talent and Programming, Jordan Hallpike; and Joshua Burke, CEO and Co-Founder of entertainment brand, Bongo’s Bingo, who shared valuable insights in how to help brands keep their audiences engaged.
This week, the second webinar takes place Thursday 9th April, 1pm BST, discussing “is now the time to experiment?” The guest panelists include Max von Mensenkampff, Senior Marketing Manager for London’s premier venue, Fabric, who’ve been broadcasting isolation livestreams to keep their fans dancing. Joining Max is elrow’s Music Director, Victor de la Serna. elrow have partnered with platforms such as TikTok and Facebook to bring the festival feeling indoors, sharing ‘elrow Home Sessions’ as a reaction to recent lockdown restrictions. The panel will be hosted by Sian Bennett, Head of Music and Events at Mustard Media, the festival and event accelerator agency.
Next webinar is taking place Thursday 9th April, 1pm BST.
Topic: Is now the time to experiment?
• Special guest – Planet Snowbombing Head of Marketing – Jack Walsh
• elrow Music Director – Victor de la Serna
• fabric Senior Marketing Manager – Max von Mensenkampff
Hosted by: Sian Bennett, Head of Music & Events – Mustard Media