BMW M Initiation


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BMW really are out doing themselves at the moment in the ‘creating unique non standard advertising’ content, and I dig it! Like they did here with the Epic Driftmob, they have again created a closed circuit with a professional driving doing his thing around 5 generations of BMW M’s… And it’s awesome!

BMW M Initiation

Bob finds stuff, reads stuff, laughs at stuff and then hopes you do the same. He is like a digital dog playing digital fetch for you, only better.

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