Black Bottle, is known in whisky drinking circles for being boldly unconventional and they’ve managed to cement this perception in the minds of these connoisseurs with a steampunk-style dispensing machine installed at its popular pop-up collaboration with The Union Bar in Johannesburg, running until June 11.
Consumers buy a special coin at the venue, insert it into a slot and then crank a lever to enjoy a glass of rich, layered and smoky Black Bottle blended Scotch whisky. A bell rings after the whisky is dispensed, adding to the drama.
“In a world where everything is so glib, fast and instant, the dispenser creates a delicious contrast and theatrical experience with its seemingly intricate dispensing process that’s in fact very simple,” “It mirrors the Black Bottle identity that’s layered, complex and a little complicated.”
- says Lucindi Branfield, the SA marketing manager for the brand.
Brand Foundry developer, Tim Smith says:
“The challenge was really to make it feel like a mechanical system whereas the entire thing is actually digital. And it features parts sourced from various scrap yards, including an old ship porthole, antique levers and cogs as well as a time ticker. ”
To watch a video of the very unique Black Bottle whisky dispenser, go to: http://bit.ly/1Tz3aDf.
The Union Bar with Black Bottle blended Scotch whisky is open to the public on Thursday to Saturday nights, 18:30 to late,until June 11. The venue is the Norman Goodfellows Dispatch Warehouse, on the corner of Chaplin and Oxford roads, in Illovo, Johannesburg.
Showcasing South Africa’s finest musical talent, as well as offer special events such as comedy and disco nights, cabaret and tattoo evenings, fashion shows and whisky pairings, The Union Bar with Black Bottle blended Scotch whisky offers something new nearly every week. To keep up to date with the schedule, and to make a reservation, please visit www.theunionbar.co.za, and/or www.facebook.com/unionbar011.
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