Next month all the Jozi beer lovers will get treated to the first ever celebration of IPA Day in the City of Gold. Come Thursday, 1st of August you can join beer enthusiasts, breweries and bars around the world in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale.
If you aren’t big on craft beer, IPA Day is a universal movement created to unite the voices of lovers of craft worldwide through social media and the #IPADay hashtag. The cool thing about IPA Day is the fact that its not associated to one brand in particular but rather just a genuine celebration of the awesome amounts of work and love that goes into the manufacture of craft beer.
IPA has its roots in the early 1700s when British troops and British citizens living in India as part of the colonial rule did not have access to good British ale (attempts to ship British malts and ales back then would result in spoilage) and had to look to India Pale Ale, or IPA as the solution to their problem. The generous amount of hops in this special brew protected it from the heat and motion of the British sailing ships back in the day.
IPA could have been forgotten when the British occupation of India ended, but a fateful shipwreck firmly established IPA as its own style of beer in history rather than a sub-style specialty brew. In 1827 a ship leaving London had a bit of an accident where some of the casks of IPA on board were damaged. The casks were taken back and sold in England where the unusually hoppy ale was a big hit and soon after that the new brew was in demand with a new style of beer making being born.
Now that we’re back from that romantic moment in history we can focus on the fact that next Thursday is going to be a great day for beer and beer drinkers alike. Join the conversation at #IPADay