An open letter to Mike Basson (Owner of Avastar)


*** MORE OF AN UPDATE*** Scroll down for a video done on Avastar. Some international ‘recognition’.

“***UPDATE***” Please note that the apocalyptic grammatical error that nearly ended the human race yesterday was corrected. Suite is now suit, and the world can now rest in peace knowing justice has been done

***For those who aren’t aware, there is a new cat among the pigeons in JoBurg’s uber club scene. After viewing their media rampage, Stroobz felt the need to write a letter to their owner, Mike Basson.

Dearest Mike Basson

Firstly, I think we should quickly alleviate the blatant elephant from the room, so a hearty congratulations on your hairstyle. You really have merged mullety white trash with the alien from the Predator movies seamlessly into a follicle wonder, so thumbs up.

Secondly I would like to write a letter to you, as what some might perceive as a cynical CapeTonian perspective, with regards to your new nightclub, Avastar. From the multitude of videos and images I can see that you have entered the mind of Hendirek Jakobus Van Tonder during a PCP binge, and come out the other side with a raging erection and a flare for rural Afrikaner elegance and design. My condolences to your mother during her pregnancy however, as it is evident that she endured a few enemas from a glowstick, during what can only be described as “her gestation”. I’m not too clued up on the electrical aspect of neon lights, but I’m pretty sure you’re using enough energy to power Sweden, I’m almost positive that those pesky blue bitches from the real Avatar would really appreciate your dedication to the environment in this regard, so way to go green.

In your enthusiastic YouTube video, you proudly liken your club to the myriad of themed establishments adorning the Las Vegas Strip. However I have seen the “Paris”, “New York New York” and “Circus Circus” themes, but am still waiting patiently for a more recognizable “Harry Potstar” “Transformerama” or “Lord of the Blings” that more aptly suites your frame of reference. Your video also speaks highly of the different array of entertainment on the night. “Fwame Fwoers” however is not an English word; may I suggest annunciating your “L’s” like a human being? Or is the whole Elmer Fudd in boer version, helping you out with the ladies? Word of advice; don’t drop your children on their heads, as this is obviously not a privilege you were afforded in your youth.

However it is not to say that you have spared any expense in your unmitigated pursuit of the ultimate nightclub establishment, and judging by your general persona it is evident that the contract killing business is truly thriving in Rivonia at the moment.  I’ve got this annoying ex I might need to knock off, but we’ll chat about that later. You have really pushed the boundaries with your dancers and performers and for that I applaud you. I’m sure you needed to apply a little financial coercion on that mentally handicapped ex-member of the Blue-Man Group, who graced the dancefloor masquerading as an Avatar creature, and fumbled his way through a dance rendition of Michael Jackson’s Thriller (Jungle remix).

May I put forward a few suggestions? A shuttle service from Brakpan directly into your shooter bar? Have your Stroh Rum and Crackling shooters pre mixed, and on ice. Add methamphetamine to your famous Avastar cocktails. Your expected clientele will appreciate it, and your DJs will have a full dancefloor despite their ingratiating drivel they spew through your speakers. Chill on the cigars dude, your teeth, and the 4 prostitutes you take home later that evening will appreciate it.

Finally Mike, just be careful as to which celebs grace your club. I know you got the Hoff for your opening, but how do you beat that? An illegitimate Kardashian child? Julius Malema in a cat suit? OJ Simpson doing some fwame fwoing? Just don’t set yourself up for failure. Your club patrons will no doubt “expwect da gweatest evwey naat”.

Best of luck in all your future endeavours, and please forward me the name of the guy that makes your ear rings.

Yours in leather,

Stroobz

*Follow @stroobz on twitter as he gives a toddler a handgun, and reports live from his underground bunker where he hides from the obvious gang of Brakpan assassins now on his tale.

PS: Mike if you are reading this, know that it is all in jest. Hard work and all that will mean you make a ton of cash. Different tastes inspire different reactions. And at the end of the day we’re all just having a bit of a laugh at each other. Sure you could lambaste me about my skinny jeans, awesome hair and mainstream views.

Comments 64

  1. So I thought you were being unnecessarily harsh on ‘ol Mike there, but then I watched the video. Wow.

    My personal best is how he goes on about how all women are goddesses while all the (horrendously painted) images of topless, mostly blue ‘cherries’ flash across the screen. And what’s wif all the cigars? Ahkay charna? Thanks for the lols guys!

  2. “Instead of doing it 3D we created a virtual reality of effect of taking nature and creating it with modern technology in what we created here” ??….wait..So the club is NOT 3D it’s just a 2 dimensional surface?…you created nature?…more like destroyed….I have literally NEVER seen a single piece of that furniture/light fitting/flooring in nature…ever.

  3. shyaaassissss charnah, this article is mos lekke bodt. I have not laughed so much in a long while!

    Well done Stroobz!

  4. Heavy!!
    I watched the video & I too laughed myself broken but if I were Mike & his boere mafia gang I would F…K you up lol 😛

    1. If they honestly feel the need to fuck me up after a blatant parody, then that speaks volumes about them dont you think? Doubt theyd be perturbed by some internet geek having a pluk

      1. I think after such a horrendous amount of vehemence against the guy, you can’t go “ag I’m just kidding” at the end.
        If you are that cruel to someone you oughta at least stand behind your cruelty.
        I know nothing about Mike Basson, but I don’t think he deserves that amount of hatred just for having bad taste.

  5. Nice article, although I think you are playing with fire here (or would that be FRAME FROWERS)… I’d love to know what James Cameron’s lawyers have to say about it all.

    1. Yeh, it amazes me that the club DID do well when it opened some months back and continued to do so for a while. No accounting for poor taste. The sad reality is that almost all the employees at Avastar have approached the CCMA in an effort to get management to pay them. Some employees havent been paid since the club’s inception. They only remain on for the tips they receive. None of them have contracts. Major exploitation on the go there.

  6. woohoo. My hero! As an Indian, I want to be a stupid white man as rich as bassoon.

  7. Stroobs,

    Before we get started – what a lovely name, make it yourself? What is that, Northern Suburbs? Wow, pedigree. Moving on…

    If you’re going to roast someone, maybe get your grammar up to scratch and have some sensible weapons in your arsenal. Say, maybe, something other than ripping the tits off of Afrikaners, or faux psychedelic Avatar fetishism. I’m not an Afrikaner or a fan of the movie, for the record, but I just don’t appreciate cheap shots. They’re lazy. Which I imagine sums you right up.

    If you studied creative writing, literature or even have a passing interest in the written word (other than as a vehicle to impress your mates, call women bitches or whinge about shit that doesn’t matter to a demographic whose day in the sun was last century), I’ll eat my fucking steering wheel. If you did, you lecturers should be dragged into the street and shot like the dogs they are, unless it was simply a matter of you paying fuckall attention in class. Sorry, I’ve strayed way off the path. Let’s get back to the action, shall we?

    I agree the club Avastar is a fucking abomination, it’s ungreen, it’s the unholy spawn of Albert Hoffman and a LED-embedded glowstick, but for fucksake, pull your ironic sarky shallow fuckwit of a Cape Town hipster head out of your ass and breathe deeply. Next step: think before you write.

    For the record, I’m a Capetonian. We don’t spell Capetonian ‘CapeTonian’. You, on the other hand, do. I believe they call that posturing. It’s fake and phony, more or less the same way you perceive Avastar. Funny, that.

    Stroobs, you’re a world away from being original or having any fucking skill as a writer. Taking cheap shots at obvious targets doesn’t make your opinion any more important than anyone else’s. The sad thing is that you and your little coterie (look it up) all gloat and chortle at this low-grade drivel. Jesus, somebody tell me this blog isn’t actually fucking real and it’s all a big hoax. It’s not?

    Well fuck me gently, I do believe the internet has finally created a place for all those mouthbreathers. Keep reading, guys. Just try not to do it aloud.

    Kisses,

    XXX

    1. Thank you for taking your valuable time to comment on MycityByNight. Your essay on correct grammar use and how my english lecturer (who doesnt exist) should be flogged for adding a capital T where it shouldnt be shall be duly heeded. No need to harp on, im so incredibly remorseful as it is already. This has obviously deeply offended you so may i offer you a consolatory hug? Come on lets hug.

      Please be so kind as to leave the name of your blog, where i can garner your acclaimed humor in all its glory. I’ll be sure to heap praises upon your obvious intellectual superiority and return the favour of increasing the likelihood of large advertisers using such a valuable space.

      PS: Im serious about the hug.

    2. Masterful. My thoughts to the word. I swear you were channeling me when you wrote your response to this embarrassment of an article.

      PS – Stroobz refers to himself as a ‘linguist’ on his Twitter profile. Believe it.

    3. Grammar up to scratch? It always amazes me when people post comments in which they suggest that somebody brushes up on their spelling or grammar, and then they don’t bother to check the comment itself for incorrect spelling and grammar.

      – “your lecturers”
      – “an LED-embedded glowstick”
      – “ironic, sarky, shallow fuckwit”

      There are more, depending on how anal you are about grammar being correct.

  8. I haven’t been to the club yet but I’ll definitely go and have a laugh and see what it’s like. Stroobz, it was a crap article, and not worth the read. If Mike Basson wants to open a cheesy themed club and spend lots of money making it look a little corny I think that’s cool, why shouldn’t he, because internet trolls like you say so? In stupid blog posts like this?

    I’m sure you’ll have some witty retort to this but the fact is you should just stop crying and find something productive to do with your time, like Make Basson did, whether you endorse it or not.

    Also,’ Stroobz’, post your name, I’m sure Mike Basson at least deserves to know who his letter is from.

    1. When did I ever say this is any incling supposed to be taken seriously? If you post a youtube video, like he did, and it gets over 50 000 views, does he really think its because his club is so cool, or because he comes across… well,as he does. Its just a bit of fun poked at someone who has turned himself into a public figure. And it opens debate, just like your response here, and my article before it. If you didn’t enjoy the article that’s fine. I certainly didn’t expect everyone to.

      And my real name? That’s why I don’t make videos of myself and post them all over the net. Because I don’t want to make it personal, like he did. Call me a coward? Fine. But in all the years I’ve been doing this I have never given my real name, and you aren’t and won’t be the last one to ask. If you try hard, its not hard to find.

      1. Blah blah the fact is you’re just trying to fire something up with a boring bit of writing with some sugary English on top. Articles like this have become so cliche it’s unreal, but I suppose it gets a few people giggling and you get to feel like you’ve made some sort of impact.

        Of course you expected people to enjoy it, what other purpose can garbage like this serve, I’m sure a few people sent you a message telling you what a good writer you are, and what a brilliant piece of literature you produced.

        The fact is you’re one of millions of Maddox clones that will type this rubbish out until their fingers bleed, you’re even trying to feed off of the negative responses in the same way that he does. It’s just lame.

        1. Thanks Andrew… If you read this correctly, which by the looks of things you can’t, you will see this is written by Stroobz, not me, idiot.

          PS: Thanks for taking the time to come and view the site 🙂

        2. 1st, it’s STACK, not stackS – Who is the “Royal Poes’ now?
          2nd, Stroobz is not him.
          3rd, I love the fact that I can see your IP address 😉

          1. Still waiting for you to parachute through my ceiling now that you have my IP address and all… Coffee or Milo?

  9. I wish Cape Town “clubs” put in this much effort.Watched the clips and now i am ready to party 🙂

    Avastar needs to open a branch in Cape Town 🙂

  10. Such an attention seeking troll of an article.
    Goodness anyone could’ve written an open letter to Mike.

    @stroobz keep up the mediocre work, your jealousy and lack of anything interesting to write about certainly doesn’t shine through in this article.

    Yawn.

  11. A few grammatical and spelling errors but none as annoying as “suite” being used in place of “suit.”

    Otherwise, great write-up. But do find someone to act as editor 😀

  12. After reading the title of the article I already knew what to expect.

    It’s a strange one Stroobz – because people who read your stuff often will know exactly what you would write about Avastar and Mike Basson, yet it is entertaining to read it nonetheless.

    Its like if you were to write an article about a gay pride march, we all know exactly what you’d write and we’d all have a slight chuckle reading it any case – but its nothing new, no fresh ideas or points of view.

    Keep it fresh dudes!

  13. Hey Stroobz,

    We really do appreciate your opinions, comments and judgments about our club and its owner Mike Basson. We really do appreciate it and will take into consideration what negative comments have been made and use this as a mechanism to turn these negative comments into positives. It’s people like you and your comments that give us the extra push to prove people wrong.

    We are not here to take business away from anyone nor have a bad public image. Our goal was to bring a piece of America’s party scene to JHB. There is no club like Avastar in South Africa, we are here to bring an exciting and WOW factor to South Africa.

    Instead of judging the club and its owner Mike in such a way that is poorly presented, all we can say is at least we can wake up in the morning and be happy with the reflection we see, we just hope it’s the same for you. Although we do not approve of such a blog, we would never judge you on what you are passionate about.

    We just hope that South Africans are ready to experience a new style of clubbing and the WOW factor. We hope that people take the video in a humorous manner as this was its intention. Please rather come to Avastar and experience the vibe and judge us, rather than just judging us on face value by a YouTube video. The video was not intended in a serious manner.

    But once again thank you for your witty comments and judgments and look forward to hearing more stories from you 😉

    Always remember there is no bad publicity, in the end publicity is publicity, so thank you Stroobz for the free advertising of Avastar.

    Always rocking and never put down by negativity,
    The Avastar Team

    1. I just wanna say that I’ve been doing this for just over 4 years now. I’ve gotten abused, hated and chastised, rightfully so, along the way from all the different people that have crossed my path, and i have never, ever, seen a more dignified exemplary bit of PR in my entire life. Beautifully handled and so true on all accounts. Thank you for understanding that it isnt a serious piece and just a bit of fun poked at an hilarious vid, which if it is intentional, was an equal marketing goldmine. Next time Im in Josey I’ll come Sigourney Weaver it out on the dancefloor, as long as we’re still cool with my body landing up in a dumpster!

    2. WOW!! If your club doesn’t have a WOW factor your PR certainly does!! Bravo! I’m glad (and relieved) the video was intended as a parody, it worked!! I might actually have to check this place out now…

  14. Haters keep on hating. The Avastar video on you tube, this article AND the following comments were all entertaining enough to keep watching or reading. It clearly cannot be as offensive as child pornography or attaching lit fireworks to the tails of innocent kittens. For people who were SOOOOOO offended, grammar Nazis included, it is probably better for your health to stay very very far from the internet. Someone (I cannot remember who) once said something along the lines of how it takes a smart person to consider a new idea, and an even smarter one to consider it without adopting into their own belief system. I guess its only the really smart people who can just sit back and laugh, without malice.

    1. Matt a little further up summed it up perfectly for me. Usually I wouldn’t comment on something like this. ‘Suite’ instead of ‘suite’ was the only stand out bit for me. Awesome grammar error when you’re taking a stab at someone’s command of the English language. Tsk tsk.

      Had a good chuckle at the Avastar vid when I first saw it, each to their own hey, doesn’t interest me but it seems to interest a lot of people. And go ahead, label Jozi with your narrow ‘Capetonian’ point of view. ‘We’ chuckle at that too.

      From a born and bred Capetonian living in Joburg.

  15. Love it guys! All I ask to keep this frustrated toss of a copywriter happy is place correct suite to suit and tale to tail. Otherwise! This letter is the business!

  16. Wank article. Best of luck to the club owners. Pity that others will never visit the place but still bash it.

    Stroobz takes offensive pot shots at someone else’s dream and culture, then bashfully covers his tracks. Then the club is the bigger person and reacts professionally, then Stroobz continues to shyly make amends. If you are going to be so aggressive up front, at least stick by it!

    For the record, I dare Stroobz to go into Avastar and identify himself.

  17. Dear “Stroobz,”

    Get a real job. You clearly have to much time on your hands and your jokes are lame.

    Regards,

    M

  18. I’ve read a good number of your articles Stroobz and i feel that i have to say something.

    To start; i admit that i am always able to relate to thoughts expressed and feelings described amidst your various articles – hipster this, hispter that; thoughts on the Avastar owner and whatever you may be writing on – The things you speak of are fairly general and common talk amongst Cape Town inhabitants of my age; putting the age at between 20-30 something years old.

    I can see that you like to write and that you like to voice your opinion. I commend you on your use of visual imagery and find that your articles are usually narrative rich and easy to read; save a few grammatical/structural issues here and there. Thinking on that; being able to string a sensical sentence together amongst our demographic is a merit in itself so no problem there.

    As i said; i can relate to some of the ways in which you perceive the various cultures in Cape Town/South Africa. This comes from; and not meant in an insulting manner or holding any negativity towards you as a person; knowing rightly that what you write of holds little originality. Your articles represent the views of many; the more generic and wide-felt feelings of a demographic very concerned with self worth; popularity and self promotion at the unfortunate cost of those that are deemed not quite fit.

    The difference with you however; as touched on vaguely above; is that you are able to express these views quite richly and well; allowing you to intricately and extensively comment with the help of a platform such as MyCityByNight and various other blogs that i cannot recall at present.

    The problem that i have is simple. You condemn people for making an effort; for trying to make something of themselves. In a previous article you put down young adults who would even dream of starting their own thing; the only example of which i can recall related to starting your own film production company. While you see it as absurd and while it might anger you; i see it as a commendable initiative.

    Forgive me if i am incorrect but i have heard via the grapevine that you work in film. Thinking back on your article; you expressed a view on how kids today forget that you have to work from the top to the bottom; that their are no easy routes and that anyone (directed at Cape Towns young population) who thinks otherwise is wrong. You turn trying to make something out of yourself and having dreams; having ambitions and wanting to be someone into something rather negative. I see it expressed through various articles – the one on various hipster occupations in Cape Town; the one on Pascal and Pearce; the one titled ‘F*ck South Africa!’ and the latest on the new club Avastar; among many others.

    All i ask of you is that you delve deeper into your subject matter. On one hand; their are many career and life paths that still demand that you start from the absolute bottom and work to the top. This kind of thing was a lot more prevalent in the past but in certain fields i.e. banking,accounting, various retail sectors amongst others; the rule still applies. It is rare to find an exception to the rule but some extraordinary people do slip through the cracks as expected.

    On the other hand; all throughout time people have skipped all the necessary steps; or at least the ‘top to bottom’ sequence you spoke of before in various fields; not least of all film. These people are called entrepreneurs. There have always been entrepreneurs; those that either see gaps in a market or simply realize that they possess the necessary skill and ambition to successfully penetrate the market – whether or not the person in question does actually possess the necessary skills is not of outside concern – one should only commend the person in question for trying.

    I feel it necessary to run through how things work in this day and age. Before our time; things like artisan coffee shops; small scale film companies and whatever else you may deem a negative endeavour; (forgive my small number of examples, there are many) were much less in numbers and so entrepreneurs had a much greater opportunity to innovate and think of the big ideas that had not been thought of before. Bear in mind that I don’t mean to say that there are no gaps left in the worlds markets – there are millions, billions even – but what i am saying is that nowadays; the majority of entrepreneurs are left to work and start with a strong point of parity; thereafter establishing a point of difference found in small workings/ small tweaks in business /aesthetic function. These are the entrepreneurs you put down – those who wish to make something of themselves and yes; they might choose to do so through an idea that is not entirely original but then again; originality is rarely needed for public following; praise and success – illustrated perfectly by your articles and the vast following you seem to command.

    The world at present needs coffee shops and i see no limit to how many could find success – take a look at New York for example; a model city if i’ve ever seen one. The world needs small film production houses. The world needs social media experts and the world needs social media writers – not excluding you. The world needs people to be ambitious; it needs people to follow trends and it needs people to want to make something of themselves. You cannot expect every single person to be an innovator; you really can’t. If every single person in the world came up with a brand new; sparkling and never thought of idea there would be little need for structures like the competition tribunal; nor would their be a need for differentiation models or customer based brand equity models. Their are two types of entrepreneurs; those that are true innovators in their respective fields and those that work their way perfectly around existing models; using small business practices and knowledge within their field to build something worthy of comment amongst the various innovators.

    You put people down; not excluding the Avastar owner who i openly admit has been the butt of many a joke for the past week or so around my circles and i believe it is due to a lack of understanding and maybe; just possibly; a slight longing.

    My friend; you must understand that we are in an unbelievable age. We’re in an age where the things that are happening have never been seen before – communication is ever-expanding. One is able to reach millions; even billions in a matter of seconds and as we are today; even slightly delayed reply is looked down on. Have a look at sport. The Tennis superstars at the moment are not just the best right now but the best the world has ever seen. The soccer superstars; Lionel Messi, Christiano Ronaldo; Robin van Persie; the list goes on; are achieving wonders that have never been even remotely touched on in times past. Boxing superstars like Floyd Mayweather; Manny Pacquiao and Timothy Bradley are pushing the limits way beyond past bounds; with 44 and 0 records working up and up. Cars are getting faster and faster and things are happening every single day; from the intricate new functions i discover on my Iphone from day to day to the innovative ways in which brands are able to reach wider and ever expanding consumer markets – i stand in awe but unlike you; i smile.

    We’re ankle deep and i stress; only ankle deep in an age where anyone can act as inspirer and anyone can find inspiration when it is needed. New platforms are constantly opening up; enhancing global connection and allowing for anyone; no matter how old or young; no matter whether they’re positioned at the bottom or at the top; to make something of themselves and exert the entirety of their potential on the free and open world. I would really love to see every single person around my age; older and younger; to give life a go and try their hardest to do the thing they so want to do.

    Kyle Stroebel, i am deeply sorry if whatever endeavors you have committed to in the past have not worked out. On the other hand; i dearly hope that you have tried to make something of yourself because if you have not; then it seems that putting people down for giving life a go is merely ignorant. If you have; i understand the slight jealousy and hate harbored towards those who try comes in as a factor. Please bear in mind that i do not mean that in a patronizing way. I mean it in an honest way. I feel a twist in the pit of my stomach every time i read one of your articles and i feel that your utter negativity and general bad will should not have a place in such a public sphere. Nobody needs to be told how useless and idiotic they are for putting themselves out there. Especially by someone; and i mean this with all due respect; that does not put himself and his achievements out there in the first place.

    I would really like a constructive response to this. I am not insulting you or taking a shot at you and i know that your articles are written in good fun but i unfortunately; like others; cannot appreciate them. I can see that you’re an extremely intelligent person and all i mean to say is that i feel your articles bring out the worst in people – maybe focusing your good mind on something more constructive would do you well.

    Regards,

    Jonah Lewis

    1. Jonah you make some interesting points. Thanks for taking the time to put them down. I share many of your sentiments in the later half of the reply. As a social anthropologist I often read videos, events and comments sections like these in a culturally relativist manner. I’ve been struck by how cruel and culturally elitist many of the responses are to the Avastar owner are on Youtube. And I found this article unnecessarily scathing and perhaps the most culturally elitist article I’ve read today.

      That said; I am intrigued by the club itself. I find the concept and execution to be gaudy and crude but deliberate. There is certainly the sense that the owner had a dream, and did what it takes to make that come true. If the idea is to go over the top, then throwing R30m at a night club (and a rather poor website) its a rather good start. I’d defiantly go out of morbid curiosity (and probably have a good albeit drunk time).

      But really I’m far more interested in the reaction to the video, or phenomenon so to speak. While reading through the social media generated around it I can’t help but be amazed at the cultural vitriol. Taken against a wider social media milieu, with increased public racism and other forms of emerging discrimination, it makes me really wonder if the emerging generation of South Africans online are deeply intolerant and not the globalized rainbow nation some thought they would be.

      Thanks,

      Jonathan Hilligan

    2. I wish I could go back in time and stop myself from reading your comment *yawn* it’s inconsistent to say the least.

      Also, I feel compelled to tell you to relearn the difference between “there” and “their”….I hope you get attacked by a mob of angry dictionaries.

      1. What do you find inconsistent? Sorry about the their/there issue but I do not claim to be perfect – picking out grammatical errors is both patronizing and unnecessary.

        1. Inconsistent in that it seems like a person with bipolar wrote the comment.
          First you like him then you don’t, you commend him then condemn him.
          I could copy and paste examples of how you contradict yourself but I’d rather watch paint dry than to read your comment again.

          Also, you brought up grammar in your comment.

          1. My friend; you miss the point. I neither like him or dislike him. I commend him because he is a good writer and i condemn because i whole-heartedly disagree with the way in which he condemns others.

            You must understand that like life; people are not 2D and values go beyond the surface – a single person may hold multiple qualities – some good and some bad – both of which are identifiable in ‘Stroobz’ writing and both of which i chose to bring up. This may sound obvious but it seems to be something that you haven’t considered.

            I wrote what i felt and unlike you; i did not wish to insult anybody. A lot of the comments are blind; insulting and empty attacks on Stroobz and his writing (including yours on mine) and based on my experience attacks like these never work – they only fuel brainless; perpetual debate that end nowhere fast. If i simply stated my discontent regarding his subject matter and opinion it’d be blown off as ‘just another insult’; similar to the way in which i view your retort.

            I have no insults to throw at you and i hope you have no more for me.

            As to do with grammar; i mentioned it in the context of his writing prowess; stating that although i spotted a few grammatical errors; they did not bother me – as they should not bother you. This is the internet; not a written and published book.

            Jonah

  19. I’ve read a good number of your articles Stroobz and i feel that i have to say something.

    To start; i admit that i am always able to relate to thoughts expressed and feelings described amidst your various articles – hipster this, hispter that; thoughts on the Avastar owner and whatever you may be writing on – The things you speak of are fairly general and common talk amongst Cape Town inhabitants of my age; putting the age at between 20-30 something years old.

    I can see that you like to write and that you like to voice your opinion. I commend you on your use of visual imagery and find that your articles are usually narrative rich and easy to read; save a few grammatical/structural issues here and there. Thinking on that; being able to string a sensical sentence together amongst our demographic is a merit in itself so no problem there.

    As i said; i can relate to some of the ways in which you perceive the various cultures in Cape Town/South Africa. This comes from; and not meant in an insulting manner or holding any negativity towards you as a person; knowing rightly that what you write of holds little originality. Your articles represent the views of many; the more generic and wide-felt feelings of a demographic very concerned with self worth; popularity and self promotion at the unfortunate cost of those that are deemed not quite fit.

    The difference with you however; as touched on vaguely above; is that you are able to express these views quite richly and well; allowing you to intricately and extensively comment with the help of a platform such as MyCityByNight and various other blogs that i cannot recall at present.

    The problem that i have is simple. You condemn people for making an effort; for trying to make something of themselves. In a previous article you put down young adults who would even dream of starting their own thing; the only example of which i can recall related to starting your own film production company. While you see it as absurd and while it might anger you; i see it as a commendable initiative.

    Forgive me if i am incorrect but i have heard via the grapevine that you work in film. Thinking back on your article; you expressed a view on how kids today forget that you have to work from the top to the bottom; that their are no easy routes and that anyone (directed at Cape Towns young population) who thinks otherwise is wrong. You turn trying to make something out of yourself and having dreams; having ambitions and wanting to be someone into something rather negative. I see it expressed through various articles – the one on various hipster occupations in Cape Town; the one on Pascal and Pearce; the one titled ‘F*ck South Africa!’ and the latest on the new club Avastar; among many others.

    All i ask of you is that you delve deeper into your subject matter. On one hand; their are many career and life paths that still demand that you start from the absolute bottom and work to the top. This kind of thing was a lot more prevalent in the past but in certain fields i.e. banking,accounting, various retail sectors amongst others; the rule still applies. It is rare to find an exception to the rule but some extraordinary people do slip through the cracks as expected.

    On the other hand; all throughout time people have skipped all the necessary steps; or at least the ‘top to bottom’ sequence you spoke of before in various fields; not least of all film. These people are called entrepreneurs. There have always been entrepreneurs; those that either see gaps in a market or simply realize that they possess the necessary skill and ambition to successfully penetrate the market – whether or not the person in question does actually possess the necessary skills is not of outside concern – one should only commend the person in question for trying.

    I feel it necessary to run through how things work in this day and age. Before our time; things like artisan coffee shops; small scale film companies and whatever else you may deem a negative endeavour; (forgive my small number of examples, there are many) were much less in numbers and so entrepreneurs had a much greater opportunity to innovate and think of the big ideas that had not been thought of before. Bear in mind that I don’t mean to say that there are no gaps left in the worlds markets – there are millions, billions even – but what i am saying is that nowadays; the majority of entrepreneurs are left to work and start with a strong point of parity; thereafter establishing a point of difference found in small workings/ small tweaks in business /aesthetic function. These are the entrepreneurs you put down – those who wish to make something of themselves and yes; they might choose to do so through an idea that is not entirely original but then again; originality is rarely needed for public following; praise and success – illustrated perfectly by your articles and the vast following you seem to command.

    The world at present needs coffee shops and i see no limit to how many could find success – take a look at New York for example; a model city if i’ve ever seen one. The world needs small film production houses. The world needs social media experts and the world needs social media writers – not excluding you. The world needs people to be ambitious; it needs people to follow trends and it needs people to want to make something of themselves. You cannot expect every single person to be an innovator; you really can’t. If every single person in the world came up with a brand new; sparkling and never thought of idea there would be little need for structures like the competition tribunal; nor would their be a need for differentiation models or customer based brand equity models. Their are two types of entrepreneurs; those that are true innovators in their respective fields and those that work their way perfectly around existing models; using small business practices and knowledge within their field to build something worthy of comment amongst the various innovators.

    You put people down; not excluding the Avastar owner who i openly admit has been the butt of many a joke for the past week or so around my circles and i believe it is due to a lack of understanding and maybe; just possibly; a slight longing.

    My friend; you must understand that we are in an unbelievable age. We’re in an age where the things that are happening have never been seen before – communication is ever-expanding. One is able to reach millions; even billions in a matter of seconds and as we are today; even slightly delayed reply is looked down on. Have a look at sport. The Tennis superstars at the moment are not just the best right now but the best the world has ever seen. The soccer superstars; Lionel Messi, Christiano Ronaldo; Robin van Persie; the list goes on; are achieving wonders that have never been even remotely touched on in times past. Boxing superstars like Floyd Mayweather; Manny Pacquiao and Timothy Bradley are pushing the limits way beyond past bounds; with 44 and 0 records working up and up. Cars are getting faster and faster and things are happening every single day; from the intricate new functions i discover on my Iphone from day to day to the innovative ways in which brands are able to reach wider and ever expanding consumer markets – i stand in awe but unlike you; i smile.

    We’re ankle deep and i stress; only ankle deep in an age where anyone can act as inspirer and anyone can find inspiration when it is needed. New platforms are constantly opening up; enhancing global connection and allowing for anyone; no matter how old or young; no matter whether they’re positioned at the bottom or at the top; to make something of themselves and exert the entirety of their potential on the free and open world. I would really love to see every single person around my age; older and younger; to give life a go and try their hardest to do the thing they so want to do.

    Kyle Stroebel, i am deeply sorry if whatever endeavors you have committed to in the past have not worked out. On the other hand; i dearly hope that you have tried to make something of yourself because if you have not; then it seems that putting people down for giving life a go is merely ignorant. If you have; i understand the slight jealousy and hate harbored towards those who try comes in as a factor. Please bear in mind that i do not mean that in a patronizing way. I mean it in an honest way. I feel a twist in the pit of my stomach every time i read one of your articles and i feel that your utter negativity and general bad will should not have a place in such a public sphere. Nobody needs to be told how useless and idiotic they are for putting themselves out there. Especially by someone; and i mean this with all due respect; that does not put himself and his achievements out there in the first place.

    I would really like a constructive response to this. I am not insulting you or taking a shot at you and i know that your articles are written in good fun but i unfortunately; like others; cannot appreciate them. I can see that you’re an extremely intelligent person and all i mean to say is that i feel your articles bring out the worst in people – maybe focusing your good mind on something more constructive would do you well.

    Regards,

    Jonah Lewis

    1. Ive intentionally not responded as this is not the platform to discuss my writing as a whole. Do I often find popularity in insulting others? Probably yes. Ive been doing this for a long time and i have written politically motivated, socially inspired pieces that never got read by more than 50 people. This one is a perfect example as to why i write like I do now. 10 000 different people have read a piece that took me 20 mins to script as opposed to long endearing pieces that required weeks of research. Do i whore myself for hits? Yes and no. It does now help the direction in which i lean towards, and at the same time most of my pieces are based on current events. This was a funny vid, I wrote a tongue in cheek reply. Its intention was humour, never to make a valid point. 1 in every 5 articles are like that. And it has become my style which i have carved and whittled over the years. Im unapologetic about it and my readers know this. If you dont like my technique or approach you are not compelled to read, but it is my niche.

      You woft quite a bit in your essay but i know you said something about my criticism of start up film companies. I stand firmly by that. I am in post production (and i am highly successful and have been through years of dedicated hard work, trust me i am anything but a disgruntled under achiever (might come across arrogant but it is the truth)). I stand by the original claim. I deal with the biggest directors in the world, and amateur start-ups every day. You cannot teach yourself film making. Film school is the pimple of the industry and having to correct the horrific errors made by people who refuse to learn and insist that they can start something without the necessary experience has made me a lot of money. But Im not here to debate that, this is a widely acknowledged among all leading industry professionals, i merely voiced it in a reference to trendy careers, which i still standby in its entirety. Its not entrepreneurship, its naivety in 99% of Cape Town’s examples.

      Youve managed to find my real name, hearty congrats but inappropriate, if you wish to speak about this further then find my email. Its not that hard.

      1. Thanks for the reply. As you wish; i will reply to your email rather than carrying on here. I do think that this ought to be an ideal place to discuss your writing since it is where your writing is found. Email is good though.

        With regards to the name issue; looking at the content of your articles; it would seem that appropriate is thrown right out of the window. Spelling out your name seems far more appropriate than anything else I’ve read on this page.

        Jonah

  20. hahahahahha they even got David Hasselhoff to be there for the opening of the club and he landed up cancelling his whole trip 1 day before coming to south africa with some lame excuse…. wtf David Hasselhoff bwahhahahahahaha of all celebs him, i still cant6 believe he wasted R31mill of that crap

    1. L.R.A 0 what do u know?

      U will never have even 5% of R31mill lying around. So don’t fret. U won’t ever face the same predicament

  21. Dude u got issues .ur mom was reading the dicksinory i guess yes u heard me Dick n hit ur head coz no way cn a person have so much hate on someone else .leave Mike Basson out atleast his creative thousands of people enjoy avastar we really didn need a bible u just wrote to explain ..y dont u go foken open ur own shit hole and shuff it up in ur poes .

    No disrespect by my lang but fok u hey jealouse toothless bitch .. Avastar is hotter than any club u could think of or been to if u know how a club looks like from the inside coz u do sound underage by your behaviour u have towards others .._you think your high fancy wording will make u look good ? U a fool ..n mikes hair is in style ..his a celeb worldwide n u eating snoek with no teeth fuckface . So hate all u want u cant even afford a inch of what Mike spend on this .so go fuck a toothless shark and go shuff ur head back into ur moms poes so u cn be reborn once more .thanx enjoy

  22. The funny thing is, Mike Basson hardly put any money into the club, it was outside investors…but he makes the public think it was him. He is from the South honestly he cant even afford the entrance into his own club. But he certainly is a taker, not paying his employees. Wonder where that money is going huh…..tell the truth Basson

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