All Roads Lead To Up the Creek’s 30 Year Celebration of South African Music and Good Vibes


Between 6 – 9 February, Up the Creek will be celebrating the people who made the Creek what it is today. Reaching 30 years is a momentous milestone, but organisers are adamant that the festival remains intimate and boutique-sized style to ensure only the best of vibes for their loyal attendees. Therefore, as always, to enjoy the 50 bands over 4 days and across 4 stages you will have to get your hands on one of ONLY 2 500 tickets that have been made available. 

Tickets available here:  www.howler.co.za/UTC20

Having thrived as a music festival for 3 decades is no easy feat. Over time the team behind the festival has changed (visit the ‘Doors of Fame’ during the weekend to check them out), but there has always been one person leading the way; Annie Sowden (Festival Owner & Founder). She recalls how it all began:

“It was 1990 and my partner at the time, Anthony, was turning 40. I invited all of his friends to attend a surprise birthday party that would be held at the camp that we owned – the same venue where Up the Creek is still held to this day!  Each of the 100 guests was asked to contribute R10 towards payment for the three bands (one of which was named The Worst) that I arranged to perform. And that was the birth of Up the Creek.” 

Turning 30 probably means different things to everyone, but to the festival, above all, it means loyalty.  Albert Frost, like many other musicians performing this year, is no stranger to the Creek. In fact, Albert has attended every single Up the Creek festival thus far.

‘Up the Creek has always been part of my formative musical years, and it is one of the only festivals I have ever attended before officially performing at one. The first festival I attended was in 1991 with my dad’s band The Blues Broers, and in 1995 I performed there officially as I just joined the band.’ – Albert Frost

And of course, the Reunion wouldn’t be the same without The Blues Broers themselves, who will be opening the 30 Year Reunion on the Main Stage on Thursday. They will be joining an epic line-up of festival stalwarts and river newbies – just feast your eyes on this ear-pleasing line-up: 

YOUR ARTISTS FOR THE WEEKEND:

Francois van Coke, WONDERboom, The Kiffness, Hot Water, Shortstraw, Albert Frost & Tubatsi Mpho Moloi, The Black Cat Bones, Amy Ayanda, Bam Bam Brown, Jägermeister Brass Cartel, Rob van Vuuren, Basson Laubscher, Bombshelter Beast, Boyes Drive, Crosscurrent, Dave Ferguson, Dr Khumalo, El Cantante, Emerger, The Fake Leather Blues Band, Flying Bantu, Frizz Pop: Kate Pinchuck and Lindy Johnson, Gerald Clark, Ghetto Sessions, Half ‘n Half,  Jak Skandi, Jake Gunn, Jeandré Swanepoel, Jules Terea, Little Ringo, Nick Turner, Orah & the Kites, Paradise Citizens, Poor Princes, The Robfather, Rockskandi Kings, Southern Wild, Sutherland, The Blues Broers, Akkedis, The Toast, The Unity Band, The Van Der Mentals, Warongx, World of Birds 

But you better believe that it takes a village to run an operation like Up the Creek and the predominantly female organisational team has, over the years, seen a thing or two…

At Up the Creek we’ve had two successful weddings and 1 near-wedding. Sadly, minutes before the ceremony of the 3rd wedding, the bride ran away with the groom’s best friend and the puppy, bearing the ring, pissed on the red carpet.  A very dark moment at Up the Creek.Anna-Mart Halderman (Production Manager)

‘A float that was built for Jeremy Loops, sank. Luckily he wasn’t on it. It is still at the bottom of the Breede River.’ Caitlin Hanley (Festival Director)

‘VIP’s used to sleep in ox wagons! There were 8 restored ox wagons surrounding the farmhouse’.- Sune Halderman (Artist Liaison)

Grab your ticket, pomp your floatie and join your festie-besties on the banks of the magical Breede River – it’s the Reunion you simply can’t miss!

Tickets limited to 2500 ONLY so don’t miss out

  • Friday to Sunday tickets – R1 090
  • Full weekend (Thursday to Sunday) tickets – R1 240

Get your tickets here: https://www.howler.co.za/UTC20

Hitch a Ride

Return shuttle trip from CT central point (Thursday) to festival and back (Sunday) – R700 (Includes R100 top up on your wristband to spend at the festival) ONLY 11 SPOTS LEFT!

Book your seat here: https://www.howler.co.za/UTC20

Where to (s)talk to Up the Creek

Facebook: facebook.com/UpTheCreek.MusicFestival 
Facebook event: https://www.facebook.com/events/955650594785485/
Twitter:  @Upthe_Creek 
Instagram:  @upthecreek_festival
Website: www.upthecreek.co.za
Tickets: https://www.howler.co.za/UTC20
#UpTheCreek2020


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Rumoured to have the blue-prints for Krang's TechnoDrome, stolen straight from Dimension X, he’s the type of guy who exudes so much coolness that he adds whole countries on Facebook at one time instead of just people. Always up for a party and a Tequila shot or two this is the guy who we always call first, both before and after a night out…

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