Adidas to release Xhosa-inspired sneakers with Pharrell Williams


Xhosa

Pharrell Williams and Adidas Originals will drop their latest sneaker collaboration tomorrow, Friday, 14 May. The NMD HU “Clear Aqua sneaker features the word Uluntu which is Xhosa for ‘human race’ and ‘humanity.’

The Adidas NMD (short for Nomad) is described as a casual sneaker that features the brand’s trademarked boost material. The sneakers are made in the same silhouette featuring Adidas’ signature Primeknit textile and have been produced in mint green, cream white, brown and black, and yellow hues.

Pharrell first partnered with Adidas in 2014 and soon released his first take on the NMD series as part of his “Human Race” collection. Adidas describes the range as Pharrell’s “exploration of languages from around the world”.

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Previous additions to the NMD HU collection include the phrase ‘human race’ in Korean, Vietnamese, and Chinese in bold graphic stitch across the top of the NMD sneaker. The latest edition draws inspiration from South Africa and is the first to be released in an Aqua-blue tone. Despite the uniquely South African theme and use of Uluntu, the sneakers won’t be sold in SA.

The Xhosa-inspired sneaker will be sold via Adidas’ online store, mobile app, and at selected retailers around the world. The Pharrell Williams x Adidas NMD HU Clear Aqua will cost $220 (roughly R3,000).

Since 2014, the Pharrell Williams x Adidas collection has grown to include track pants, shorts, hoodies, and sweatshirts. The two have also joined forces in redesigning limited-edition sneakers across several collections, with the “Human Race” motif used exclusively on the NMDs.

While the latest collaborative effort won’t be stocked in South Africa, Adidas’ online store offers other sneakers in the HU range. Browse and shop at www.shop.adidas.co.za – find more trending content, right here.


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