This month, Pharrell and adidas Originals launched the new Supercolor collaboration, so it only seems fitting that the new AREA3 gets the Supercolor makeover!
Last Friday saw the official opening of the new and improved AREA3 in Braamfontein, Johannesburg.
Home of adidas Originals, the newly styled AREA3 , is an innovative and multi-purpose space that showcases the decades of heritage the brand brings into the now.
Over the course of the coming year, AREA3 will be used to unveil, feature and retail the very best of the brand’s Originals offering, with regular product launches planned.
Visit AREA3 at 155 Smit Street (Cnr. Smit & De Beer) between 10h00 -17h00, Tuesday – Saturday