A Young South African Wrote A ‘Food Porn’ Commercial For The Super Bowl That’s Gone Viral


A Young South African Wrote A 'Food Porn' Commercial For The Super Bowl That's Gone Viral

 

One of America’s biggest sporting events, The Super Bowl is known for its legendary halftime shows that’s featured unforgettable live performances by Whitney Houston, Beyoncé, Katy Perry, Lady Gaga and who could forget, Justin Timberlake and Janet Jackson’s performance? Another Super Bowl craze is the battle for the best commercial aired during the event with advertising slots for the Super Bowl costing big money.

A Young South African Wrote A 'Food Porn' Commercial For The Super Bowl That's Gone Viral

Among this year’s commercials is a Kraft-Heinz advert written by South Africa’s Melusi Mhlungu. The advert which is about ‘food porn’ has proved to be a major hit online with over 9 million views on YouTube and countless people praising the video. Mega entertainment platform, Thrillist is even calling it the “dirtiest” Super Bowl commercial of the year. Mhlungu – who works for the Miami-based agency, David – told Business Insider SA that writing the Super Bowl commercial for Heinz’s ‘Devour’ frozen food range was “a dream brief.”

The advert will air alongside other Super Bowl commercials from Olay, Burger King (also by Mhlungu’s ad agency), Dorito’s, Audi, Mercedes-Benz and more. Watch the full commercial below and follow David The Agency and Melusi Mhlungu for more.

 


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